By moz.com, SEO is the practice of increasing the quantity and quality of traffic to a website through organic search. We would say, Search Engine Optimization is optimizing content of webpage to be more visible by search engines. When some company makes a billboard for themselves, they want to be seen by everyone. They will use the principles of “how my billboard can be seen by many people”. So, they will make a huge billboard, put it on right places and where many people walk. That is the principle for billboards. Search engine optimization or SEO is a set of principles of presenting content, so search engines like Google can better classify it and display it in SERP. Main purpose of SEO is being closer to the top of SERP, that is called SEO ranking. There are many factors which define strong SEO: good written content, described images, website speed, responsive design, backlinks and strong technical settings.

Search Engine Optimization is the most important fundamental of all six! In fact, all other fundamentals are made to make better SEO. With strong SEO, comes better income and attendance. Without SEO, there will be no searching on internet at all. When SEO is at high level, search engines can classify content. So, when users type some terms in search engine like Google, clients website content will be displayed.

SEO is a process in which cooperate both, web development agency and client. That means, client needs strictly stick to guides and principles from agency when writing content and place media.

SEO is also a strategy to attract interested visitors with high chances to become customers. Nobody wants to have shop on the street just with visitors. Shop requires buyers, better said returning buyers. Of course, news portals require only visitors and not buyers. Their income is based on commercial ads. In that case, SEO is a tool to make visitors to returning visitor. 

Three pillars of strong SEO strategy

Digital strategy is different from SEO strategy. Digital strategy must be developed for every client individually. But SEO strategy has mostly generalized approach. It stands on three pillars:

1. Technical strategy
2. Content strategy
3. Linking strategy

Technical strategy

It is something that should not be of interest at first to clients. Because, it is web developing agency job and responsibility. But clients must be aware that the developing agency did their job correctly. Every webmaster must develop a web application with extraordinary technical SEO strategy. That includes:

• Navigation - good connection in exploring of the website;
• Speed - opening all parts of the website fast;
• Responsiveness - website design must have good visibility on every device display;
• Indexing - search engines must have good approach to all content of the website for sorting;

Content strategy

Content is a king! It is a proverb by SEO. The client knows matter, but he must know how to write it correctly, to be seen by search engines. So part of this strategy is responsibility of web develop agency and part is on client. For example, client needs to write a good and unique content, but web development agency have to give instructions to client how to optimize his content. Also, some parts of content strategy like dwell time and bounce rate are mostly responsibility of web develop agency.

Linking strategy

In this strategy, web developing agency and client needs to work as a team. Webmasters have to offer clients credible sources for linking tactics. After that, clients have to write content and contact sources for implementing strategy.

So, when web development agency makes digital strategy, it’s makes strong SEO. Also, when developing fast performance, good security and design. As we see, street shop window requires being often updated. So, in the same way, SEO is not one time job, it is infinity process of attracting visitors and getting higher on SERP. After time and effort, website will be higher in the search results.

eDot.pro makes top-level SEO strategy to our clients.