Digital business strategy is a group of tactics formulated to achieve some targets via internet application. That can be enhancing sales, audience, or both.

eDot.pro will “draw a map” to reach client’s goals. Our team will implement all three pillars of SEO, technical, content and linking strategy. But digital business strategy is not just SEO, it is all marketing tactics with technical support and education. Also, we will incorporate brand identity in digital strategy.

Defining digital business strategy works in this way:

• Disclosure of client’s idea and it’s goals

Client must have a clear idea of the project. If not, our team will not be able to define the project's requirements. But in that case we will help client to get a vision of business. Meaning of an idea is not understanding all steps in building a project. The idea is the client's clear vision of identifying targets. If a client can write ten sentences of project goals, then he has an idea.

• Rival analyses

Analyzing all strengths and weaknesses in a client's branch. Then find out, which competitors are better than others and focus on their strengths. So, we will not just "steal" ideas from them and implement it. eDot.pro will enhance it with other tactics, to rise above competition.

• Researching audience

Knowing the client’s audience can help us target the right group of people. We will find out what are their needs, habits and attitudes. What concept of content will be most effective to attract an audience? Think how the visitor will think. The goal is to have returning visitors or buyers, with attracting new ones.

• Defining tactics

Not all tactics are good for every client, and it depends on products and services. But after thorough analysis, we will present a winning strategy. Combining a few best web tactics is the way to success of improving business performance.

• Implementation of strategy

Turning plans into action is not just present way of improving business. It means, developing software and incorporating it into web application for implementation. Educating client for using defined strategy.

• Following clients work and analyzing results

Clients will be led by our team guidelines. They will be educated. eDot.pro will deeply analyze results in periods. 

• Enhancing digital business strategy

After the last point, our job is not finished. We always try to improve the client's business with expanding strategies. Our team will enhance tactics and if it is necessary make changes for improvement.