eDot.pro will always give SEO support to our customers. Please always be free to ask anything about improving your search engine optimization. Our team will be available to educate or explain any doubt to our clients. In this article, we will present most common SEO features and terms.

Here are some SEO features and terms

Search Engine

Google is one of Search engines, Bing, Yahoo, Baidu also. So, that is a sophisticated web tool that finds data on the internet and presents it to users in SERP. Information presented via a Search engine can be text, image, video, … In short, search engines now are what was Yellow Pages last decades.

SERP 

Search Engine Result Page is first what users see when they type some keywords to search something on a search engine. Search results can be Organic or Paid.

Browser

A web browser is an application on a user’s computer or other device for accessing and viewing all web content. This web page is viewed by some browser. Most popular browsers are: Google Chrome, MS Edge, Apple Safari, Mozilla Firefox, Vivaldi, Opera, …

Keyword or keyword phrase

It is a word or phrase which someone types in a search engine. Focus keyword is also a synonym for that. Researching keywords is the most fundamental aspect of SEO features and strategy. There are a bunch of tools what helps users to find, research and combine keywords. That tools of SEO support are Spyfu, Google Ads, Seobook, Keywordtool, Moz, Semrush, ...

Organic and paid search

These two SEO features are displayed on Search Engine Result Pages.

• Paid search results often takes few first places in SERP. They stand out with two words Ad. SEM (Search Engine Marketing) is special strategy what research paid search results.
• Organic search results comes after paid results on SERP, and they don't have letters Ad. Appearance of organic search results on SERP is the result of strong SEO.

Google Analytics

Most popular website attendance analysis tool. Google Analytics records all websites visits what includes:

• which part of the website is visited,
• time,
• duration,
• geographical location,
• way of arrival on the website,
• perhaps gender and age of visitor,
• and other important data.

Then this tool collects all data for analysis and present it to website owner. Also, Google Analytics presents website owner some SEO features like some mistakes and where there may be improvements.

Backlinks

One of three pillars of SEO strategy are backlinks or inbound links. It refers to all links which:

1. leads from other websites to our;
2. leads from our website to others.

The first case is always better, because it is an argument to search engines that our content is good. Also, we can’t force anybody to put a backlink from his website to ours. But we can put on our website as many links as we want. But both cases are good for both websites and boosts SEO. There are strategies for getting backlinks.

Backlinks are an indispensable part of SEO and when search engines detect such links, the website will boost SEO.

Bounce rate and dwell time

• Dwell time is the amount of time that passes between the moment when a user clicks on a search result and when he returns to the SERP or close website. Long dwell time boosts SEO.
• Bounce rate is the percentage of single page session, visitors who just visit one page on your site and leave. Big bounce rate reduces SEO.

Domain authority

DA is a search engine ranking score developed by Moz that predicts how likely a website is to rank in SERP, compared to other websites. It is ranked from 1-100, if it's higher also is higher probability of ranking well on SERP. It is interesting that domain authority doesn't affect SEO directly. Ranking factors are value of quality backlinks and perhaps age of domain.

Niche market

There are few different explanations, what niche market is. But, this is mostly understandable, a group of people who exactly know what they require. So when a businessman knows his niche market, he can focus on that group and offer them his products or services.

Indexing data

It is process by search engines, to collect, sort and organize data from all available website. After indexing, websites can be displayed on SERP.