Backlink or inbound is a link to our webpage from some other website and vice versa. In every case, it boosts SEO for both sides. It’s the best for every website when visitors, after reading our articles, share it on their websites, social networks, blogs, forums, comments etc. But it is not so common event, especially when our website is new and far from famous. Then, website owners need to resort to some backlinks strategies also called link building strategies. Those strategies imply contacting web owners to add our content or links to their website for mutual benefit. We must have on our mind, inbound links are useful for both side, for one who place them and for one whom it’s addressed.

Link building is also called Off-site SEO. Because website owners boost SEO without making changes on own website. Instead of that, they build links to their website via third-parties websites.

The old SEO principle “all backlinks are good” is useless now. It can even be said, some of them are very bad for website SEO reputation. So, every website owner must pay special attention from which websites getting backlinks. For example, if our website is linked to an adult or gambling website, that will degrade SEO reputation.

These are common backlinks strategies

• Asking friends or cooperation companies to put a link to our site. Ask them to put us as their supplier or client;
• Contact websites who have “Useful links” to put ours links;
• Small donation to charities and nongovernmental organization (NGO) for backlinks. We can ask them how much we need to donate for backlink, or to offer them some product or service;
• Submitting a guest post. As name said, it is writing and submitting our content for some good reputation website. Off course, that article needs to have one or more backlinks to our website. So, we need to make a list of websites from our branch and contact them with an offer to submit our written articles. Every website owner will be pleased to submit a good article for his niche on his webpage;
• Taking competitor's backlinks. This strategy can be named as advanced Submitting a guest post or stealing competitor's backlinks. Instead, just finding websites similar to ours, we need to find and analyze competition’s inbound links. Then, extract websites from that links and make list those who submitting guest posts. Contacting website owners with suggestion of writing our content for their website is the last step in this tactic;
• Resource link building. Something similar with last tactics, but easier and without writing our content on third parties sites. We are trying to find websites who have similar content like ours. Then, we contact owners of that websites with an offer to link their content to ours. Sure, also these websites must have a good reputation;
• Broken Link Building. Advanced Resource link building, with better chances, website owners list our link on their resource pages. We find websites who have useful content, similar to ours. Then we check for broken links on that page and if there are some, we write an article about that subject. Finally, we contact the website owner with proposition to change his broken link to our website. Every website owner will be pleased to fix a broken link, because such links impact SEO;
• Exchange backlinks. This strategy can be applied to all tactics, and perhaps, it is the easiest of all link building strategies. In every backlinks strategies described here, we can offer website owners to exchange posts between our two websites with links. When we contact website owners to put our link on their resource page, we can offer the same thing for them on our resource page. Also, mentioning that you already put a link to their website will satisfy web owner. We must remember, SEO ranking is improved when we have inbound links on our page too;
• Skyscraper link building. Perhaps, the most demanding of all backlinks strategies, but it gives s good results. The concept is to find someone else's good article with many backlinks and write a much better article on our blog or website. Then, contact inbound link owners with suggestion to point or even change their links to better article on our website. Exchange backlink strategy can also be applied here. When we contact owners of websites, we can suggest backlink exchange;

All backlinks strategies described here needs researching and analyzing market. eDot.pro team will help our clients to implement these backlinks strategies.